About Martech
Martech buying guides, comparisons and news
For RevOps, marketing ops and growth leaders who choose, run and replace the tools in their marketing stack.
Lead story
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Marketo alternatives: 8 B2B marketing automation platforms for 2026
The best Marketo alternatives in 2026, compared on CRM sync, published pricing and fit: HubSpot, Salesforce Account Engagement, Oracle Eloqua, Dynamics 365 Customer Insights, Act-On, Customer.io, ActiveCampaign and Zoho.
Latest
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Twilio vs Infobip for RCS: which platform fits US enterprise messaging
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LeanData alternatives: 7 lead routing tools for Salesforce teams (2026)
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Firebase Dynamic Links alternatives: 7 deep linking platforms to migrate to (2026)
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9 best Mobile app analytics platforms for product and growth teams (2026)
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7 best HubSpot data enrichment tools that keep CRM records complete (2026)
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Adjust alternatives: 6 MMPs worth switching to (2026)
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7 Best Bizible Alternatives for B2B Attribution (2026)
The strongest Bizible alternatives for B2B teams are Terminus Attribution (for ABM-heavy stacks), Dreamdata (for warehouse-native teams), Rockerbox (for mid-market multi-channel), CaliberMind…
Appcues vs Pendo: Which Product adoption Tool wins (2026)
Appcues is the faster, lighter digital adoption platform for SaaS teams that want onboarding flows and tooltips without a heavy implementation lift.…
8 Best Appcues Alternatives for Product-led Teams (2026)
The best Appcues alternatives are Userpilot, Chameleon, UserGuiding, Pendo, Intercom Product Tours, WalkMe, Userflow, and Lou. Userpilot is the top pick for…
7 Top Partner and Affiliate Attribution Tools (2026)
The best partner attribution tools for most teams are Impact.com (for complex enterprise channel programs), PartnerStack (for B2B SaaS partner and affiliate…
8 Best Mobile App Attribution Tools for 2026
The best mobile attribution tools in 2026 are Tenjin, AppsFlyer, Singular, Branch, Kochava, Airbridge, Northbeam, and Triple Whale. Each operates as a…
9 Marketing Attribution Companies B2B Teams actually Hire (2026)
The marketing attribution companies that B2B teams actually hire include a mix of managed-service firms, consulting practices embedded in software platforms, and…
Customer Success Software in 2026: How to Stop Churn before it starts
Customer success software is a category of B2B tooling that monitors product usage, account health, and engagement signals to help CS teams…
Marketing Analytics in 2026: How to finally know What’s actually Working
Marketing analytics covers the full set of methods and tools used to measure how marketing spend converts to revenue, from multi-touch attribution…
Customer Messaging in 2026: Which Channels actually move Revenue
A customer messaging platform is software that lets marketing teams send, automate, and measure messages across one or more channels, including email,…
How to get your Brand Cited by ChatGPT, Claude, and Perplexity (step by step)
How to get cited by ChatGPT, Claude, or Perplexity comes down to building a content and technical presence that AI systems can…
