About Martech
Martech buying guides, comparisons and news
For RevOps, marketing ops and growth leaders who choose, run and replace the tools in their marketing stack.
Lead story
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Marketo alternatives: 8 B2B marketing automation platforms for 2026
The best Marketo alternatives in 2026, compared on CRM sync, published pricing and fit: HubSpot, Salesforce Account Engagement, Oracle Eloqua, Dynamics 365 Customer Insights, Act-On, Customer.io, ActiveCampaign and Zoho.
Latest
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Twilio vs Infobip for RCS: which platform fits US enterprise messaging
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LeanData alternatives: 7 lead routing tools for Salesforce teams (2026)
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Firebase Dynamic Links alternatives: 7 deep linking platforms to migrate to (2026)
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9 best Mobile app analytics platforms for product and growth teams (2026)
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7 best HubSpot data enrichment tools that keep CRM records complete (2026)
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Adjust alternatives: 6 MMPs worth switching to (2026)
AI Tools
CDP and Data
Email and SMS
Analytics
All stories
7 AI Visibility Platforms Built for Enterprise Brands (2026)
Enterprise AI visibility platforms with genuine multi-brand support, SSO, and competitive share-of-voice tracking across large language model engines include Profound, Brandwatch, Semrush’s…
6 Top Enterprise CDPs for large Data Teams (2026)
The six enterprise customer data platforms that consistently hold up under large-team scrutiny are Salesforce Data Cloud, Adobe Real-Time CDP, Segment (Twilio),…
RudderStack vs Hightouch: which data pipeline fits your team (2026)
RudderStack is a customer data pipeline that collects events, enriches them, and routes them to destinations including your data warehouse. Hightouch is…
5 Top Customer onboarding Services and Implementation Partners (2026)
The top customer onboarding services and implementation partners for B2B SaaS teams include specialized agencies and consultancies such as Winning by Design,…
CRM vs Customer Success Platform: Do you need both?
A CRM and a customer success platform are not competitors doing the same job differently. They operate on opposite sides of the…
WhatsApp vs SMS for marketing: Which channel wins in 2026
WhatsApp vs SMS marketing is not a question of which channel looks better in a deck. SMS is a carrier-level protocol that…
How to Get a Verified RCS Business Sender (Brand Verification Guide)
Getting a verified RCS business sender in the US means registering an RCS agent through a Google-certified messaging provider, passing a brand…
How much does Gainsight cost? A 2026 Pricing Breakdown
Gainsight does not list prices publicly. Annual contracts for its core customer success platform start around $30,000 for smaller deployments and frequently…
Gainsight vs ChurnZero: Enterprise Depth vs Mid-Market Speed (2026)
Gainsight and ChurnZero are the two most-compared customer success platforms in B2B SaaS , and the gainsight vs churnzero decision is one…
5 RCS Business Messaging Providers for Enterprise Brands (2026)
The five enterprise RCS providers best suited for large-scale customer engagement are Sinch, Twilio, Infobip, Vonage (now part of Ericsson), and Marafiki.…
