Disclosure: AboutMartech is an official media partner of this event. Every detail below comes from the official BIAAS 2027 website and was checked on October 15, 2026.
The Business Intelligence and Analytics Summit 2027 (BIAAS 2027) takes place in Amsterdam on March 23 and 24, 2027. It is the 4th edition of the summit, organized by ConfX, and it is built for the people who own data, analytics, and AI decisions inside large organizations.
ConfX describes BIAAS 2027 as a two-day strategic conference for data and AI leaders, focused on scaling and governing AI, decision intelligence, and building a resilient data-driven culture. The organizer expects 200+ delegates, 30+ speakers, and 20+ knowledge sessions, with the venue still to be announced.
For marketing and analytics teams, the draw is the agenda: semantic layers, governed self-service BI, conversational analytics, and a session on what AI actually changed in service, sales, and marketing. Early Bird pricing ends on November 20, 2026, and the registration page lists every ticket option.
TL;DR
- What: the Business Intelligence and Analytics Summit 2027, the 4th edition of a ConfX conference for data, analytics, and AI leaders.
- When and where: Tuesday, March 23 and Wednesday, March 24, 2027, in Amsterdam. ConfX lists the venue as to be announced.
- Tickets: Early Bird prices start at €590 for end users until November 20, 2026, plus a 1.5% processing fee.
- Speakers: not announced yet. The call for proposals closes on January 15, 2027.
Key Facts About BIAAS 2027
| Detail | BIAAS 2027 |
|---|---|
| Event | Business Intelligence and Analytics Summit 2027 (BIAAS 2027), 4th edition |
| Organizer | ConfX |
| Dates | Tuesday, March 23 and Wednesday, March 24, 2027 |
| City | Amsterdam, the Netherlands (venue to be announced) |
| Format | Keynotes, panels, fireside chats, workshops, and an Exhibit Showcase |
| Expected scale | 200+ delegates, 30+ speakers, 20+ knowledge sessions |
| Tickets from | €590 (Core Delegate, Early Bird, until November 20, 2026) |
| Official site | confx-analytics.com |
What the Business Intelligence and Analytics Summit 2027 Covers
BIAAS 2027 is organized around six themes that ConfX says reflect the questions senior data and AI teams are working through right now. The published agenda already lists sessions for both days, although speaker names have not been attached yet.
- Leadership, value, and AI economics: AI FinOps and how boards review AI portfolios.
- Modern data foundations and semantics: data products, knowledge graphs, and semantic layers.
- Generative and agentic AI: orchestration, evaluation, and access control for non-human identities.
- Analytics, modern BI, and decision intelligence: conversational and self-service BI on governed metrics.
- Governance, risk, and regulation: EU AI Act obligations and conformity assessment.
- AI infrastructure and sovereignty: exit planning, multi-vendor architecture, and sovereign cloud.
Agenda highlights for analytics and marketing teams
- Day 1: The Semantic Layer: One Definition of the Business Across Every System.
- Day 2: From BI to Decision Intelligence: Modern Analytics in the Age of Conversational AI.
- Day 2: AI in Customer-Facing Operations, covering service, sales, and marketing deployments and their measured effect on revenue, cost to serve, and satisfaction.
- Day 2: From Self-Service to Governed Analytics: Scaling BI Without Losing Control.
Both days start at 08:00, and Day 1 closes with a cocktail reception in Amsterdam.
Who Should Attend BIAAS 2027
BIAAS 2027 is aimed at senior leaders and specialists from end-user organizations. ConfX names CDOs, CDAOs, and CIOs; BI directors and heads of analytics; data architects and engineering directors; CISOs and risk leaders; data science managers; and VPs and Directors of Operations, Marketing, and Customer Experience.
Past attendees listed on the official site include delegates from Barclays, Deloitte, Novo Nordisk, Publicis Media, Skyscanner, and Vodafone. Elena Uzhegova, Data Governance Lead at Publicis Media, said a previous edition “brought together strong perspectives on AI adoption, trust, privacy and governance.”
BIAAS 2027 is a poor fit if you want hands-on tool training. ConfX positions it as a strategic summit for decision makers, so the value sits in peer benchmarking and organized one-to-one meetings rather than product tutorials.
Why BIAAS 2027 Matters for Martech and Analytics Teams
Marketing analytics now depends on the same foundations the summit covers: governed metric definitions, a shared semantic layer, and clear rules for AI-generated answers. A team that has built the modern marketing data stack will recognize most of the problems on this agenda.
The conversational BI and self-service sessions speak directly to teams replacing static reports with marketing dashboard tools and AI assistants.
Marketing leaders who already run marketing analytics on a governed warehouse will get the most from the governance and semantic layer tracks. Teams still choosing their first BI tool may find the program pitched a level above their current needs.
How to Register for BIAAS 2027
You can register online with a credit or debit card for instant confirmation, or email [email protected] for an invoice paid by bank transfer. Ticket prices rise at the end of each phase, according to the official registration page.
| Pricing phase | Core Delegate | VIP Delegate | Solution Provider |
|---|---|---|---|
| Early Bird (until November 20, 2026) | €590 | €690 | €990 |
| Advance (until December 18, 2026) | €790 | €890 | €1,290 |
| Standard (until February 26, 2027) | €990 | €1,090 | €1,590 |
| Final (until March 22, 2027) | €1,190 | €1,290 | €1,990 |
- Core Delegate: both days of sessions, the networking lounge, lunches, the event app, and the delegate kit.
- VIP Delegate: adds the cocktail reception and session recordings and slides.
- Solution Provider: required for vendors, consultancies, and service providers.
- Discounts: 20% for groups, with academic, non-profit, and public sector rates on request.
BIAAS 2027 FAQ
Who are the speakers at BIAAS 2027?
ConfX has not published the BIAAS 2027 speaker lineup yet. The organizer says it expects more than 30 speakers and will announce them on the event website. Practitioners can still propose a session through the official apply to speak form until January 15, 2027, while vendors can speak only through selected sponsorship packages.
Can marketing leaders attend BIAAS 2027 on an end-user ticket?
Marketing leaders from in-house teams qualify for end-user tickets. ConfX lists VPs and Directors of Marketing and Customer Experience in its Business and Transformation audience group. Professionals who work for vendors, consultancies, or agencies must register under the Solution Provider ticket, which costs more in every pricing phase.
What is the refund policy for BIAAS 2027 tickets?
ConfX accepts written refund requests within seven calendar days of purchase, minus a 10% administrative fee. After that window tickets are non-refundable, but you can transfer a ticket to a colleague free of charge up to 30 working days before the event. Requests go to [email protected].
Plan Your BIAAS 2027 Visit
BIAAS 2027 gives data, analytics, and marketing leaders two days in Amsterdam on March 23 and 24, 2027 to compare how peers govern AI and scale BI. Lock in the lowest rate before November 20, 2026 on the BIAAS 2027 registration page, and check back for the venue and speaker announcements.
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