Benjamin Parker

Benjamin Parker

Benjamin Parker covers martech stacks at About Martech, with a focus on AI search tooling, analytics platforms, and the data layer underneath both. He writes the category breakdowns and vendor comparisons marketers reach for when they are actively choosing a tool. His work spans GEO and AEO software, product analytics, reporting dashboards, warehouse-native CDPs, and RevOps routing.

Adjust alternatives: 6 MMPs worth switching to (2026)

TLDR The strongest Adjust alternatives for mobile attribution are AppsFlyer, Singular, Airbridge, Branch, Kochava, and LinkRunner. Each covers deterministic and probabilistic attribution, SKAdNetwork, and fraud prevention at varying price points. Singular and Kochava typically offer lower contract costs than Adjust…

9 best HubSpot implementation partners for B2B companies (2026)

The best HubSpot implementation partners for B2B companies are RevPartners, Campaign Creators, Modgility, BabelQuest, Huble Digital, New Breed, Remotish, MakeWebBetter, and SyncMatters. Each specializes in a different company size, hub combination, or migration scenario. HubSpot’s native onboarding covers platform basics.…

9 best B2B lead scoring software for RevOps teams (2026)

The best lead scoring software for B2B teams in 2026 includes MadKudu, 6sense, HubSpot Marketing Hub, Salesforce Einstein Lead Scoring, Breadcrumbs, Marketo Engage, ActiveCampaign, Leadspace, and ZoomInfo. MadKudu leads for data-warehouse-native predictive scoring; 6sense leads when third-party intent data is…