Mobile attribution pricing is hard to compare because no two MMPs charge for the same thing. AppsFlyer bills per conversion, Adjust sets tiers by annual conversions, Branch counts volume credits and Kochava can bill on monthly active users. We read every vendor’s pricing page on November 1, 2026 and turned the published numbers into one view, including what each tool costs at 10,000, 50,000 and 100,000 paid conversions a month.
This guide covers pricing only. If you are still building a shortlist, start with our mobile app attribution tools roundup, then come back here to price the finalists.
TLDR
- Cheapest published per-conversion rate among the big five: Singular Growth at $0.05 per paid conversion, against $0.07 for AppsFlyer Growth (Singular, AppsFlyer).
- Biggest free allowance: Kochava Free App Analytics covers up to 10,000 attributed conversions a month, but paid attribution on that plan is limited to self-attributing networks.
- Quote-only: Adjust Core and Enterprise, Branch Essentials and Enterprise, and every Enterprise tier. Adjust’s free Base plan stops at 1,500 conversions a month for the first year.
- At 100,000 paid conversions a month, published list rates work out to $7,000 for AppsFlyer and $5,000 for Singular, before any volume discount.
- Watch the billing unit. Branch volume credits and Airbridge data points count more than installs, so compare the unit before the rate.
In this guide
MMP pricing at a glance (as read on November 1, 2026)
Every price below comes from the vendor’s own pricing page or help center. “Quote” means the vendor does not publish a number for that plan.
| MMP | Free plan | Self-serve or entry paid price | Enterprise | Billing unit |
|---|---|---|---|---|
| AppsFlyer | Zero: free for owned media only, plus 12,000 free conversions in the first 12 months | Growth: $0.07 per conversion after the Welcome Package | Quote | Conversion (paid install, re-engagement or re-attribution) |
| Adjust | Base: up to 18,000 annual conversions, 1,500 a month for the first year | Core (up to 250,000 annual conversions): quote | Quote (over 2,500,000 annual conversions) | Annual conversions |
| Singular | Free: $0, 15,000 paid conversions, no credit card | Growth: $0.05 per conversion (sales-assisted) | Quote | Paid conversion or ad spend |
| Branch | Basics free trial | Intro $39 a month; Performance Basics $499 a month (per Branch help center) | Quote (Essentials and Enterprise) | Volume credits |
| Kochava | Free App Analytics: up to 10,000 attributed conversions a month | Foundation: from $500 a month, includes 33,000 conversions | From $2,000 a month, includes 200,000 MAU | Attributed conversions or MAU |
How mobile attribution pricing works: the four billing models
Before you compare rates, match the unit. A low rate on a broad unit can cost more than a higher rate on a narrow one.
| Billing model | Who uses it | What counts | What to check |
|---|---|---|---|
| Per conversion | AppsFlyer, Singular, Tenjin | Installs and re-engagements driven by a measured paid campaign. Organic installs are free at AppsFlyer and Tenjin. | Whether re-attributions and re-engagements count, and how retargeting volume affects the bill |
| Tiered annual conversions | Adjust | Yearly conversion volume decides the tier; organic installs, clicks, impressions and SKAN are not charged | Where your volume falls between tiers, since Core stops at 250,000 a year |
| Volume credits | Branch | End-user actions tracked in Branch, so opens and events can draw credits, not only installs | How many credits your link clicks, opens and events use per install |
| MAU or data points | Kochava Enterprise (optional), Airbridge | Monthly active users, or every event you send | How many events per user you track; Airbridge says every event counts |
Two vendors offer a choice. Singular says you can pay by ad spend or by conversions, and Kochava says its Enterprise plans can be billed on attributed conversion volume or MAU (Singular pricing, Kochava pricing).
AppsFlyer pricing
AppsFlyer publishes three plans. Zero is free, but AppsFlyer says it is for owned media and not suitable for apps with paid activities. Growth is pay as you go: a Welcome Package gives you 12,000 free conversions to use within the first 12 months, then each conversion costs $0.07. Enterprise is priced by quote.
- A conversion is an install, re-engagement or re-attribution driven by a measured campaign. Organic installs are not charged.
- Premium features such as API access, Protect360 fraud protection, Audiences and Data Locker are separate subscriptions after a 30-day trial.
- The free Zero plan shrank on September 15, 2026. According to MMP Price Watch, Zero accounts that had not upgraded lost branded link domains, user invites and raw data exports, and deferred deep linking moved to paid deep linking tiers.
What it costs: at 10,000 paid conversions a month, the first year comes to 120,000 conversions. Minus the 12,000 free ones, that is 108,000 at $0.07, or $7,560 for the year. From year two the same volume is $700 a month at list price. Teams moving off AppsFlyer for cost reasons should read our AppsFlyer alternatives guide.
Adjust pricing
Adjust now frames its plans by annual conversions. Base covers up to 18,000 annual conversions and is free, with email support and up to 1,500 conversions a month for the first year. Core covers up to 250,000 annual conversions and includes volume discounts. Enterprise is for more than 2,500,000 annual conversions with deeper discounts. Core and Enterprise prices are by quote.
- Organic installs, impressions and clicks are unlimited and not charged.
- Adjust says it does not charge for its iOS 14+ and SKAdNetwork solutions.
- Base gets access to all Core features, but support is English email only.
- Growth Solutions, such as the Fraud Prevention Suite, data residency and InSight incrementality, are add-ons for Core and Enterprise. SSO and 2FA are also add-ons.
What it costs: no list rate is published above Base. At 10,000 paid conversions a month (120,000 a year) you land in Core. At 50,000 or 100,000 a month you are past Core’s 250,000 annual cap, so expect a custom quote. For a side-by-side with the market leader, see AppsFlyer vs Adjust, or browse Adjust alternatives.
Singular pricing
Singular lists a Free plan at $0 with 15,000 paid conversions and no credit card, a Growth plan at $0.05 per conversion, and a custom Enterprise plan. Growth is sales-assisted (the button says “Let’s Talk”), so treat $0.05 as the published list rate.
- Fraud prevention is included in every plan, including Free. At AppsFlyer and Adjust, advanced fraud tools are paid add-ons.
- Singular says you can pay by ad spend or by conversions.
- Automated no-code ETL data exports are an optional add-on on Growth.
What it costs: $500 a month at 10,000 paid conversions, $2,500 at 50,000 and $5,000 at 100,000, at list price. Compare the two head to head in Singular vs AppsFlyer.
Branch pricing
The Branch pricing page shows Basics (free trial), Essentials and Enterprise. The published numbers sit in the Branch help center: Intro costs $39 a month with 5,000 volume credits and one ad partner, and Performance Basics costs $499 a month with 100,000 volume credits, three ad partners and export APIs. Essentials and Enterprise are by quote.
- Volume credits count end-user actions tracked in Branch, so app opens and in-app events can use credits, not only installs.
- On Intro, overages are $0.05 per volume credit above 5,000, $0.05 per web link or QR code above 500 and $0.01 per click above 25,000.
- The $199 Activation Basics plan is a web links and QR code package with 10,000 links and 150,000 tracked clicks, not an attribution plan (Branch help center). Some roundups list it as Branch’s MMP price.
- Basics plans cap ad partners at three. CTV attribution is listed for Enterprise.
What it costs: Performance Basics is $499 a month while your tracked actions stay under 100,000 credits. Because opens and events also draw credits, map your event volume before assuming 100,000 installs fit. For a direct comparison, see Adjust vs Branch.
Kochava pricing
Kochava publishes the most numbers of the five. Free App Analytics is free for up to 10,000 attributed conversions a month. Foundation starts at $500 a month and includes 33,000 conversions a month. Enterprise starts at $2,000 a month and includes 200,000 MAU a month. Monthly and annual prepay are both available.
- On Free App Analytics, paid media attribution covers self-attributing networks only. Attribution across all integrated partners starts at Foundation.
- Raw data queries, custom fraud prevention and ad revenue measurement are Enterprise features.
- Kochava lists 24-hour support response on Free and Foundation and 4-hour response on Enterprise.
What it costs: $0 at 10,000 conversions a month if your paid traffic comes from self-attributing networks. At 50,000 you pass Foundation’s 33,000 included conversions; Kochava does not publish the extra rate, so ask. At 100,000 expect Enterprise pricing from $2,000 a month. See how it stacks up in Kochava vs AppsFlyer.
Worked example: monthly cost at three volumes
Here is what published list rates add up to once free allowances are used. This is arithmetic on public rates, not a quote. Large contracts usually include volume discounts, which Adjust and Kochava mention on their pricing pages.
| Paid conversions per month | AppsFlyer Growth ($0.07) | Singular Growth ($0.05) | Kochava | Adjust | Branch |
|---|---|---|---|---|---|
| 10,000 | $700 | $500 | $0 on Free (self-attributing networks only) | Core: quote | $499 Performance Basics if all tracked actions fit in 100,000 credits |
| 50,000 | $3,500 | $2,500 | From $500 plus unpublished extra volume, or quote | Quote | Depends on credits used |
| 100,000 | $7,000 | $5,000 | Enterprise from $2,000 (MAU-based) | Quote | Quote or overages |
Lower-cost MMPs with published prices
If the big five quote more than you want to pay, two smaller MMPs publish full rate cards:
- Tenjin: a free plan includes 2,000 conversions a month, then $0.04 each. Plan S costs $200 a month for 10,000 conversions and at most $0.03 per extra conversion, month to month. Tenjin counts paid installs as conversions; organic installs are free. At 50,000 conversions a month, Plan S comes to at most $1,400.
- Airbridge: Core costs from $40 a month after a 30-day trial, with 500,000 data points included and $0.0001 per data point after that. Airbridge estimates $40 covers about 35,000 monthly active users at typical usage, and says every event counts. Deferred deep linking is included. Read Airbridge vs AppsFlyer for the trade-offs.
Hidden cost drivers to ask about
- Fraud protection. Included on every Singular plan; a paid add-on at AppsFlyer (Protect360) and in Adjust’s Growth Solutions; custom fraud prevention is Enterprise at Kochava.
- Raw data and exports. AppsFlyer sells Data Locker separately, and the reduced Zero plan lost raw data exports. Singular’s automated ETL is an add-on. Branch export APIs start at Performance Basics.
- Re-engagement volume. AppsFlyer counts re-engagements and re-attributions as conversions, so retargeting-heavy apps pay for more than new installs.
- Ad partner limits. Branch Intro allows one ad partner and Basics three. Kochava Free covers only self-attributing networks.
- Security add-ons. Adjust lists SSO and 2FA as add-ons.
- Free tier time limits. AppsFlyer’s 12,000 free conversions and Adjust’s 1,500 a month both expire after the first 12 months.
Which MMP is cheapest for your stage?
- Pre-revenue or testing: Kochava Free App Analytics if you buy mainly on Meta, Google and other self-attributing networks; Singular Free if you want fraud prevention from day one.
- Up to about 20,000 paid conversions a month: compare Singular Growth at $0.05 with Tenjin Plan S, and get a Core quote from Adjust.
- 50,000 to 100,000 a month: list rates put AppsFlyer at $3,500 to $7,000 and Singular at $2,500 to $5,000. At this volume, request quotes from all five; published rates are a ceiling for negotiation.
- Deep linking first: Branch, if your tracked actions fit its credit bundles.
For a wider view of features, not just price, see our best mobile app attribution tools guide.
Frequently asked questions about MMP pricing
How much does an MMP cost?
At published list rates, AppsFlyer Growth costs $0.07 per paid conversion and Singular Growth $0.05, so 10,000 paid conversions a month cost $700 or $500. Kochava Foundation starts at $500 a month and Branch Performance Basics at $499. Adjust above its free Base plan is quote-only.
Is AppsFlyer free?
Partly. The Zero plan is free but meant for owned media, not paid campaigns, and since September 15, 2026 it no longer includes raw data exports or branded link domains. Zero and Growth both include 12,000 free conversions in the first 12 months. After that, Growth costs $0.07 per conversion.
How much does Adjust cost?
Adjust’s Base plan is free for up to 18,000 annual conversions, with up to 1,500 conversions a month for the first year. Core, for up to 250,000 annual conversions, and Enterprise, for over 2,500,000, are priced by quote. Adjust does not charge for organic installs, clicks, impressions or SKAN measurement.
How much does Singular cost?
Singular’s Free plan costs $0 and includes 15,000 paid conversions with no credit card. Growth is listed at $0.05 per conversion through sales, and Enterprise is custom. Fraud prevention is included on every plan, and Singular says you can pay by ad spend or by conversions.
How much does Branch cost?
Branch’s help center lists Intro at $39 a month with 5,000 volume credits and Performance Basics at $499 a month with 100,000 volume credits and three ad partners. Essentials and Enterprise are quote-only. Volume credits count tracked end-user actions, not only installs.
How much does Kochava cost?
Kochava Free App Analytics is free for up to 10,000 attributed conversions a month. Foundation starts at $500 a month with 33,000 conversions included, and Enterprise starts at $2,000 a month with 200,000 MAU included. Enterprise can be billed on conversions or MAU.
Which MMP is cheapest?
Among the big five, Singular has the lowest published per-conversion rate at $0.05, and Kochava has the largest free allowance at 10,000 conversions a month. Smaller MMPs publish lower rates: Tenjin Plan S is $200 for 10,000 conversions, and Airbridge Core starts at $40 a month.
Do MMPs charge for organic installs?
Most do not. AppsFlyer and Tenjin count only installs driven by paid campaigns, and Adjust says organic installs, clicks and impressions are unlimited. Branch is different because its volume credits count tracked end-user actions, and Airbridge counts every event as a data point.
The verdict
If you want a price you can calculate today, Singular and AppsFlyer are the only big MMPs that publish a per-conversion rate, and Singular is cheaper at list. Kochava is the most transparent on plan floors and the strongest free option for apps buying on self-attributing networks. Adjust and Branch need a conversation, and Branch needs an event audit because of how volume credits work.
Whichever you shortlist, convert every quote to cost per 1,000 paid conversions so you can compare like for like. Then go back to the mobile attribution tools comparison to make sure the cheapest option still covers your channels.
