Marketing attribution software costs anything from $0 to about $50,000 a year at the median, with the biggest enterprise contracts going higher. Self-serve tools such as Ruler Analytics, Attribution and Wicked Reports publish prices from about $400 to $500 a month. Ad-spend-based ecommerce tools like Northbeam start at $1,500 a month. Most sales-led B2B platforms, including HockeyStack, Dreamdata’s paid plan and CaliberMind, do not publish prices at all.
We read the pricing page of every tool below on November 4, 2026, captured the pages, and added Vendr contract data where the vendor hides its prices. Every number links to its source. For the full product comparison, see our guide to marketing attribution software.
TLDR
Short answer: Expect to pay about $400 to $500 a month for a self-serve attribution tool, $1,500 to $3,500 a month for ecommerce tools priced by ad spend, and roughly $19,000 to $50,000 a year at the median for sales-led B2B platforms. The pricing basis matters as much as the price: visits, tracked users, pageviews, ad spend or revenue decide how fast the bill grows.
- Cheapest published paid plans: Factors.ai Lite at $199 a month, Attribution Shopify at $199 a month, Attribution Pro at $399 a month, Ruler Analytics from $400 a month.
- Free plans: Dreamdata and Triple Whale. Neither free plan includes their full attribution features.
- Ecommerce by ad spend: Northbeam Starter from $1,500 a month, Professional from $3,500 a month on an annual term.
- Hidden prices: HockeyStack (G2 lists from $2,200 a month), CaliberMind, Cometly and paid Triple Whale plans are quoted by sales.
- Vendr medians: Factors.ai $19,200, HockeyStack $29,702, Dreamdata $35,440, CaliberMind $49,750 a year.
In this guide
Marketing attribution software pricing at a glance
| Tool | Entry price | Top published tier | Priced by | Free plan or trial |
|---|---|---|---|---|
| Ruler Analytics | $400/mo (Small) | $2,000/mo (Advanced) | Monthly website visits | No |
| Attribution | $199/mo (Shopify), $399/mo (Pro) | Custom above 10,000 MTUs | Monthly tracked users | 14-day trial |
| Wicked Reports | $499/mo (Measure) | Enterprise from $4,999 | Annual revenue band | No |
| Northbeam | $1,500/mo (Starter) | $3,500/mo (Professional) | Annual ad spend | No |
| Factors.ai | $199/mo (Lite) | Enterprise from $36K/yr | Plan tier | Lite trial |
| Dreamdata | $0 (Free) | Custom | Monthly tracked users | Free plan; guided trial |
| HockeyStack | Not published (G2: from $2,200/mo) | Not published | Not stated | No |
| CaliberMind | Custom | Custom | Data volume | No |
| Triple Whale | $0 (Free) | Custom | Not stated on page | Free plan |
| Cometly | Quoted on a call | Quoted on a call | Monthly pageviews | No |
All prices in US dollars, read November 4, 2026. Annual billing discounts are covered below.
What drives the price of attribution software
Four things move an attribution quote more than the feature list does:
- Your volume metric. Each vendor picks one: website visits (Ruler), monthly tracked users (Attribution, Dreamdata), pageviews (Cometly), ad spend (Northbeam), revenue (Wicked Reports) or data volume (CaliberMind). Pick the one you can forecast.
- Who the tool is for. Ecommerce tools price on ad spend or revenue. B2B tools price on traffic or tracked users, because the value sits in long account journeys and CRM data.
- Self-serve or sales-led. Self-serve tools publish prices and let you start with a card. Sales-led B2B platforms quote on a call and usually sign annual contracts.
- Onboarding and add-ons. Setup fees, overage, warehouse syncs and MMM add-ons often sit outside the headline price.
Self-serve tools with published prices
Ruler Analytics: from $400 a month, priced by visits
Ruler prices by monthly website visits. With USD and monthly billing selected, its pricing page shows Small (up to 10,000 visits) from $400 a month, Medium (up to 50,000) from $668, Large (up to 100,000) from $1,326 and Advanced (from 100,000) from $2,000. Annual deals save 10%, and agency partner rates are available (Ruler pricing).
| Pricing basis | Monthly website visits |
| Annual discount | 10% |
| Best for | Lead-gen businesses that want form and call tracking tied to CRM revenue |
Comparing Ruler with others? See our Ruler Analytics alternatives.
Attribution: $399 a month, every feature included
Attribution lists Pro at $399 a month, or $335 a month billed annually, for up to 10,000 monthly tracked users (MTUs). A Shopify plan costs $199 a month, or $167 billed annually. Sites above 10,000 MTUs get custom pricing with managed onboarding included. Every plan includes every feature, including media mix modeling and incrementality testing (Attribution pricing).
Two costs to plan for: optional onboarding of $2,500 to $5,000 on Pro and Shopify, and overage of $10 per 1,000 MTUs above your plan limit. A 14-day free trial is available (Attribution pricing).
Wicked Reports: $499 to $999 a month by revenue band
Wicked Reports asks you to pick your annual revenue band. For the $0 to $2.5 million band its page shows Measure at $499 a month, Scale at $699 and Maximize at $999. Enterprise, aimed at $50 million+ brands, starts at $4,999 (Wicked Reports pricing). The tool is built for ecommerce and subscription businesses that care about lifetime value and new customer acquisition cost.
Factors.ai: $199 a month to start, $6,000 to $36,000+ a year
Factors.ai is a B2B account intelligence and attribution tool with heavy LinkedIn Ads features. Lite is $199 a month after a trial and covers website company identification and alerts. Basic is $6,000 a year, Growth $20,000 a year, and Enterprise starts at $36,000 a year (Factors.ai pricing). Vendr reports a median of $19,200 a year (Vendr).
Ecommerce tools priced by ad spend or GMV
Northbeam: $1,500 or $3,500 a month
Northbeam picks your plan by ad spend. Starter is $1,500 for brands spending less than $1.5 million a year on ads; the card shows no period, but the FAQ on the same page describes Starter as month-to-month, usage-based pricing for Shopify brands and talks about your “monthly price”, so read it as $1,500 a month. Professional is $3,500 a month for teams spending up to $500,000 a month, and adds unlimited users, any ecommerce platform and a dedicated media strategist. Enterprise, for more than $500,000 a month in ad spend, is custom, as is a Growth plan sold with a partner agency (Northbeam pricing).
Two catches from the same FAQ: plans “start at” the listed rates because your monthly price is informed by your pageviews, and Professional and Enterprise are annual terms, billed annually or semi-annually (Northbeam pricing). At the listed floors, a year of Professional is $42,000.
Triple Whale: free plan, paid plans by quote
Triple Whale has a free plan with first and last click attribution. Its Foundation, Automate and Enterprise plans have no prices on the page; you book a walkthrough. Its FAQ says the paid plans are 12-month subscriptions, billed monthly or annually with two months free (Triple Whale pricing). For more ecommerce options, see our ecommerce attribution tools guide. To compare it head to head, see Triple Whale vs Northbeam vs Rockerbox.
B2B platforms that quote on request
| Tool | What the vendor publishes | Vendr median a year | Vendr range |
|---|---|---|---|
| Dreamdata | Free plan at $0; Attribution and Activation plan custom, priced by MTUs | $35,440 | $27,000 to $96,000 |
| HockeyStack | No prices; G2 lists “Platform starting at $2,200 per month” | $29,702 (33 purchases) | $24,040 to $77,500 |
| CaliberMind | Custom, based on data volume, no per-user fees | $49,750 | $6,000 to $53,340 |
| Cometly | Usage based on monthly pageviews, quoted on a call | Not listed | Not listed |
Sources: Dreamdata, HockeyStack, G2, CaliberMind, Cometly, Vendr Dreamdata, Vendr HockeyStack, Vendr CaliberMind, read November 4, 2026. Vendr figures are medians of deals Vendr tracked, not list prices.
Dreamdata is the only one of these with a free plan: 2 months of user history, 5 seats, 3 stage models, 2 notifications and 1 sync. Attribution sits on the paid plan, which has a guided free trial (Dreamdata pricing). For how the three compare beyond price, see Dreamdata vs HockeyStack vs CaliberMind.
HockeyStack shows only a demo form on its pricing page and says every plan includes integrations, hands-on support and custom setups (HockeyStack pricing). The G2 figure is vendor-provided (G2).
CaliberMind says its pricing is based on data volume and that it does not charge per-user license fees, so every plan has unlimited users (CaliberMind pricing).
Cometly tailors plans to your monthly pageviews and quotes on a call. Core and Enterprise can be billed monthly or annually, with 20% off for annual. There is no free trial, and if you pass your pageview tier Cometly moves you to the next tier at the start of the next billing period (Cometly pricing).
For a closer look at three of these, see our B2B attribution tools comparison.
What a year of attribution software costs
Here is a simple year-one worksheet using only published prices at the entry tier, billed monthly. Your real number will move with your volume tier, annual discounts and onboarding.
| Tool and plan | Published price | 12 months | Add or subtract |
|---|---|---|---|
| Ruler Analytics Small | $400/mo | $4,800 | 10% off on annual deals |
| Attribution Pro | $399/mo | $4,788 | $335/mo billed annually; onboarding $2,500 to $5,000 optional |
| Wicked Reports Measure | $499/mo | $5,988 | Price depends on revenue band |
| Factors.ai Basic | $6,000/yr | $6,000 | Growth is $20,000/yr |
| Northbeam Starter | $1,500/mo | $18,000 | A floor: price rises with pageviews; Professional is $42,000 a year |
| HockeyStack (G2 entry) | $2,200/mo | $26,400 | ABM add-on extra |
The pattern is clear: self-serve tools start near $5,000 a year, and the sales-led B2B platforms land between about $19,000 and $50,000 a year at the Vendr median.
Hidden costs to ask about before you sign
- Onboarding fees. Attribution charges $2,500 to $5,000 for optional onboarding on its self-serve plans (Attribution).
- Overage and tier jumps. Attribution bills $10 per 1,000 MTUs over your limit (Attribution); Cometly moves you up a tier when you pass your pageview limit (Cometly).
- Contract length. Triple Whale’s paid plans are 12-month subscriptions even when billed monthly (Triple Whale).
- Annual discounts. Ruler 10%, Attribution 16%, Cometly 20% and Triple Whale two months free. Ask whether the discount holds at renewal.
- Data team time. Warehouse syncs, CRM cleanup and custom models cost internal hours that no price page shows.
Our guide on how to choose attribution software has a full evaluation checklist.
Which price tier fits your team
| Your situation | Look at | Expected spend |
|---|---|---|
| Lead-gen business, under 10,000 visits a month | Ruler Analytics Small, Attribution Pro | About $4,800 a year |
| B2B SaaS testing attribution on its own data | Dreamdata Free, then paid plan | $0 to start; median $35,440 a year paid |
| B2B team running LinkedIn ABM | Factors.ai Basic or Growth | $6,000 to $20,000 a year |
| DTC brand spending under $1.5M a year on ads | Northbeam Starter, Wicked Reports, Triple Whale | About $6,000 to $18,000 a year |
| Enterprise with complex Salesforce data | CaliberMind, HockeyStack, Dreamdata paid | About $30,000 to $50,000 a year at the median |
Still deciding between agencies and software? Our list of marketing attribution companies covers both.
How we priced these tools
We read each vendor’s pricing page on November 4, 2026 and captured the first fold of five of them the same day. Ruler prices were read with USD and monthly billing selected. Where a vendor publishes no price, we used the vendor-provided figure on G2 (HockeyStack) and Vendr’s median contract values, both read the same day. We left out tools whose prices we could not confirm on a vendor page. Prices change often, so check the vendor page before you budget.
Frequently asked questions
How much does marketing attribution software cost?
Published entry prices run from $199 to about $500 a month for self-serve tools such as Factors.ai Lite, Attribution, Ruler Analytics and Wicked Reports. Northbeam starts at $1,500 a month for ecommerce brands. Sales-led B2B platforms quote on request, with Vendr medians between $19,200 and $49,750 a year.
Is there free marketing attribution software?
Dreamdata and Triple Whale have free plans. Dreamdata Free covers B2B web analytics with 2 months of history, and Triple Whale Free includes first and last click attribution. Full multi-touch attribution needs a paid plan at both.
How much does HockeyStack cost?
HockeyStack does not publish prices on its site. Its vendor-provided G2 price starts at $2,200 a month, and Vendr reports a median of $29,702 a year across 33 purchases.
How much does Dreamdata cost?
Dreamdata has a free plan at $0. Its Attribution and Activation plan is custom priced by monthly tracked users, and Vendr reports a median contract of $35,440 a year.
How much does Northbeam cost?
Northbeam Starter starts at $1,500 a month, month to month, for Shopify brands spending under $1.5 million a year on ads. Professional starts at $3,500 a month on an annual term for teams spending up to $500,000 a month. Enterprise is custom, and Northbeam says your actual price depends on pageviews.
Why do attribution tools price by traffic or ad spend?
The vendor’s cost and your value both grow with the data it tracks. B2B tools usually price by visits or tracked users, while ecommerce tools price by ad spend or revenue.
Can I get a discount on attribution software?
Most vendors discount annual billing: Ruler 10%, Attribution 16%, Cometly 20% and Triple Whale two months free. Factors.ai advertises start-up discounts.
