Ethan Brooks

Ethan Brooks writes about the post-sale side of the martech stack at About Martech: customer success platforms, retention and loyalty software, and the attribution tools that tie marketing spend back to revenue. He compares platforms by team size, budget, and how much implementation work each one actually takes, rather than by feature count.

Joined: June 29, 2026
Articles: 23

AI Tools

Profound vs Otterly: which AI visibility tracker actually wins (2026)

Profound is the stronger pick for most B2B marketing teams that need multi-engine AI visibility tracking with structured reporting. Otterly fits smaller teams or agency practitioners who want a lightweight brand-mention audit across a handful of prompts without committing to…

Ethan Brooks
July 10, 2026

AI Tools

11 Best Marketing Attribution Tools to prove what Drives Revenue

The best marketing attribution software for most teams is Rockerbox for DTC and performance-heavy stacks, HockeyStack for B2B SaaS with complex account evaluation cycles, and Bizible (Adobe Marketo Measure) for enterprise teams on Salesforce. No single tool wins across all…

Ethan Brooks
July 6, 2026

Analytics

9 best reverse ETL tools to activate your warehouse data

The best reverse ETL tools are Hightouch, Census, RudderStack, Polytomic, Segment (with reverse ETL via Reverse ETL feature), Airbyte, Omnata, and Praxis Data. Hightouch and Census are the strongest choices for marketing teams that need no-code audience syncing. RudderStack fits…

Ethan Brooks
June 30, 2026