Grace Turner

Grace Turner

Grace Turner covers customer data infrastructure and the tools lean marketing teams run day to day at About Martech. Her work includes CDPs, reverse ETL, privacy-friendly analytics, and AI SEO and content software. She frames every recommendation around what a small team can set up and maintain without a dedicated data engineer.

Hightouch vs Census: which reverse ETL tool wins in 2026

Disclosure: This article contains sponsored links, marked with rel=”sponsored” where applicable. Hightouch is the stronger choice for marketing teams that need visual audience building and multi-channel activation from the warehouse. Census is better suited for data and engineering teams that…

9 Best Customer Onboarding tools that cut time-to-value

The best customer onboarding software depends on what you are onboarding. For SaaS products with self-serve flows, Userpilot, Appcues, and Pendo deliver in-app walkthroughs and behavioral analytics. For complex B2B implementations with multiple client stakeholders, Rocketlane and GUIDEcx run the…

13 Best Customer Success Platforms for B2B SaaS

The best customer success software for most B2B SaaS companies is either ChurnZero or Planhat at the mid-market, and Gainsight at the enterprise. Smaller or product-led teams will find Vitally or Catalyst more cost-effective. The right choice depends on CSM…