Our readers arrive mid-evaluation, not mid-scroll.
AboutMartech readers are marketing operations managers, RevOps leads, growth marketers, and heads of marketing who are actively comparing platforms, planning a migration, or building a business case for a renewal. They are not browsing. They are deciding.
If your company sells marketing technology to this audience, AboutMartech offers advertising, sponsorship, and commercial partnership opportunities designed to reach buyers while they are actively researching their next stack decision.
Why Advertise With AboutMartech?
Most marketing audiences are built around attention. AboutMartech is built around decisions.
Readers typically discover our coverage while researching a software category, comparing two platforms, looking for alternatives to an existing tool, checking pricing, or figuring out whether a product fits their operating model.
That creates a different type of advertising opportunity.
You are not simply placing your brand in front of someone interested in marketing. You are reaching people researching the exact categories, workflows, problems, and technology decisions your product may solve.
We work best with companies selling software and infrastructure used by marketing, RevOps, growth, lifecycle, analytics, and data teams.
Who Reads AboutMartech?
Our audience skews operational and technical:
- Marketing ops and RevOps managers who own the stack and the renewal calendar
- Growth and demand gen leaders comparing platforms before a quarterly planning cycle
- Heads of marketing and CMOs at B2B SaaS and DTC companies consolidating tooling
- Data and analytics teams working on attribution, identity resolution, and reporting infrastructure
- Founders and early operators making stack decisions without a dedicated ops hire
A significant share of AboutMartech discovery comes from search engines and AI assistants, particularly around high-intent topics such as product comparisons, alternatives, category research, reviews, and pricing. Readers frequently arrive with a specific software decision already in progress.
Who We Partner With
AboutMartech works with companies whose products are relevant to the technology decisions our readers make.
That can include:
- CRM and RevOps platforms
- customer data platforms and data infrastructure
- email, SMS, and lifecycle marketing software
- marketing analytics and attribution platforms
- AI marketing tools
- marketing automation platforms
- enrichment, routing, and sales intelligence tools
- experimentation and conversion technology
- reporting and business intelligence platforms
- adjacent infrastructure used by marketing and growth teams
We do not accept every partnership request.
A product needs to be relevant to the audience, appropriate for the page or format being discussed, and something we are comfortable putting in front of AboutMartech readers.
Ways to Work With Us
We keep the number of commercial partnerships limited and try to match every placement to a relevant reader intent rather than selling exposure everywhere we can.
Available formats may include:
Sponsored Category Placement
A clearly disclosed commercial placement within relevant category coverage where your product fits the subject and audience.
Paid participation does not guarantee an editorial recommendation, preferred ranking, or positive assessment.
Where a placement appears alongside independent recommendations, the commercial relationship is identified clearly.
Sponsored Partner Profile
A dedicated article exploring your product, use case, workflow, or category.
Partner profiles are researched and edited by AboutMartech and carry a prominent sponsorship or paid-partnership disclosure.
Partners may review factual information about their own company or product. They do not receive the right to rewrite AboutMartech analysis into marketing copy.
Sponsored Product Evaluation
A structured evaluation of your product covering areas such as onboarding, workflows, pricing, operational requirements, limitations, and ideal use cases.
Sponsorship pays for the research and production of the article, not the conclusion.
If we identify limitations or scenarios where the product is not the right fit, they remain in the published article.
Contextual Sponsorship
Sponsor a relevant page, article series, category hub, newsletter placement, or section of AboutMartech coverage without purchasing the editorial recommendation itself.
This is often the cleanest option for companies that want visibility around a category while keeping editorial and commercial activity clearly separated.
Brand Placement
A clearly disclosed brand mention, creative unit, callout, or sponsorship placement inside relevant commercial inventory.
Availability depends on contextual fit.
Contributed Expert Article
Your team supplies subject-matter expertise or a draft around a genuinely useful topic for AboutMartech readers.
We review, edit, and may substantially change submissions to meet our editorial standards.
Commercially supported contributed articles are labeled appropriately and do not receive independent editorial status simply because they appear on AboutMartech.
Custom Partnership
If you have a specific audience, launch, category, research initiative, or campaign in mind, tell us the outcome you are trying to achieve.
We will tell you whether AboutMartech is a sensible channel and what format, if any, fits.
Independent Reviews vs. Sponsored Evaluations
AboutMartech publishes both independent editorial coverage and, where appropriate, commercially supported content.
They are not the same thing.
Independent editorial reviews are selected and produced by our editorial team. A company cannot purchase a positive independent review, ranking, or recommendation.
Sponsored evaluations are commercially funded pieces that are visibly disclosed. Sponsorship can fund access, research, testing, production, and distribution, but it does not purchase our conclusion.
Readers should never have to guess which one they are reading.
What Partners Can Expect
The exact deliverables depend on the partnership, but a campaign may include:
- placement within a relevant AboutMartech property
- professionally edited copy
- product screenshots or approved creative
- contextual links where appropriate
- campaign disclosure
- publication or placement for an agreed period
- agreed distribution through available AboutMartech channels
- reporting on available campaign metrics
- factual review before publication where applicable
Before anything goes live, we agree on the format, placement, disclosure, timeline, deliverables, and pricing.
We do not promise rankings, conversions, leads, search visibility, or AI citations.
What Payment Does Not Buy
Some things are not available at any budget.
- A guaranteed positive opinion. We will not change our assessment of a product because a commercial relationship exists.
- A higher editorial ranking. Payment does not buy the number-one position in an independent comparison or roundup.
- Competitor removal. We will not remove, demote, or criticize a competitor simply because a commercial partner asks us to.
- Unverifiable claims. We will not publish performance claims, customer numbers, market-position claims, or statistics we cannot reasonably substantiate.
- Disguised advertising. Commercial content is labeled. We do not publish advertising designed to impersonate independent editorial coverage.
- Editorial veto power. Partners may correct factual information relating to their own product. They do not control our broader analysis or conclusions.
- Guaranteed business results. We do not promise traffic, leads, rankings, revenue, conversions, AI mentions, or any other outcome we cannot control.
- A placement that makes no sense. If your product is irrelevant to the page, category, or audience, we will decline the placement.
How We Label Commercial Content
Readers should be able to understand when money is involved without having to investigate.
Commercially supported content and placements carry a visible disclosure appropriate to the relationship, such as Sponsored, Paid Partnership, Partner Content, or another clear label.
Where affiliate relationships exist, they are disclosed where relevant.
Commercial partners may review factual information relating to their own company, product, pricing, or features before publication.
They do not receive editorial control over AboutMartech’s independent analysis, product comparisons, rankings, criticisms, or conclusions.
For more detail, read our Editorial Standards and Privacy Policy.
Editorial and Commercial Separation
AboutMartech’s commercial activity supports the publication. It does not determine its editorial conclusions.
Commercial partners can purchase eligible advertising, sponsorship, and partnership inventory. They cannot purchase an independent recommendation.
Our editorial team retains final control over independent reviews, comparisons, category recommendations, and editorial conclusions.
Where commercial participation affects why a company appears on a page, that relationship is disclosed.
Audience Data and Rates
Pricing depends on the format, placement, campaign length, production requirements, and the AboutMartech property involved.
We can share current information such as:
- website traffic
- relevant category traffic
- top-performing pages
- geographic distribution
- traffic sources
- search visibility
- relevant ranking pages
- available advertising inventory
- campaign formats
- estimated timelines
Where available, we can also identify specific AboutMartech pages or categories that align with your product so you can evaluate the fit before committing.
We prefer to show advertisers the relevant audience and inventory rather than sell a generic media package that may not make sense for their category.
Email [email protected] for current availability and rates.
Is AboutMartech a Good Fit for Your Company?
We are usually a strong fit for B2B technology companies selling into marketing, RevOps, growth, analytics, lifecycle, and data teams.
A partnership is more likely to make sense if:
- your product sits inside or adjacent to the modern martech stack
- your buyers actively research software online
- comparison and category intent matter in your sales process
- your team is comfortable with clearly disclosed commercial content
- you want relevance and buyer intent rather than mass-market reach
AboutMartech is probably not the right channel if you need guaranteed positive reviews, undisclosed paid links, guaranteed rankings, guaranteed leads, or editorial control.
How We Evaluate Partnership Requests
Before accepting a commercial partnership, we look at four things.
Audience Fit
Would the product reasonably matter to AboutMartech readers?
Context Fit
Is there a page, category, format, or audience intent where the partnership belongs naturally?
Claim Quality
Can the claims being made about the product be substantiated?
Editorial Compatibility
Can the partnership exist without compromising the independence of our editorial coverage?
If the answer to one of those questions is no, we may decline the campaign even if budget is available.
Start a Conversation
If you are interested in advertising or partnering with AboutMartech, send us:
- your company and product name
- what the product does
- the category it competes in
- the buyer or audience you want to reach
- the market or geography you care about
- the campaign or format you have in mind, if any
- your preferred timeline
- your approximate budget, if already defined
You do not need to prepare a media plan before contacting us.
If we think there is a good fit, we will respond with relevant opportunities, current availability, pricing, and any audience or page data that helps you evaluate the opportunity.
If we do not think AboutMartech is a strong channel for the campaign, we will tell you.
Email: [email protected]
Typical response time: 2 to 3 business days.
Frequently Asked Questions
Can I pay to be included in an AboutMartech article?
Commercial placements may be available in certain pages and formats where the product is relevant. Any paid participation is disclosed appropriately and does not automatically constitute an independent editorial recommendation.
Can I pay for a higher ranking in a roundup?
No. Payment does not purchase a higher independent editorial ranking.
Commercial placements may appear in eligible inventory, but readers should be able to distinguish those placements from independent recommendations.
Can we sponsor an AboutMartech review?
We may offer sponsored product evaluations where appropriate.
A sponsored evaluation is clearly disclosed and does not guarantee a positive conclusion. AboutMartech retains control over its analysis.
Can we review the article before it is published?
For sponsored work, partners may review factual statements concerning their own company or product.
That review is intended to catch factual errors. It does not give the partner editorial control over AboutMartech’s analysis, comparisons, limitations, or conclusions.
Can you guarantee traffic or leads?
No.
We can provide available audience and traffic information to help you assess a campaign, but we do not guarantee traffic, leads, conversions, sales, search rankings, or AI visibility.
Do you offer affiliate partnerships?
AboutMartech may consider affiliate relationships where they are relevant to our coverage and consistent with our editorial standards.
Affiliate economics do not determine our independent recommendations, and relevant relationships are disclosed.
Do you accept contributed articles?
Select contributed articles may be accepted where the author has genuine expertise and the topic provides clear value to AboutMartech readers.
Publication is not guaranteed, and submissions may be edited substantially to meet our standards.
Commercially supported contributed content is disclosed appropriately.
Do you work with agencies?
Yes, provided the agency identifies the company or product being represented and the proposed placement complies with our commercial and editorial standards.
How much does advertising cost?
Rates vary by format, placement, category, production requirements, and campaign duration.
Email [email protected] for current inventory and pricing.
